No long introductions – Let’s jump right into it!
1. Strengthen (or create) Your Online Presence
There is no better way to connect with your customers today than having an online presence. You will be able to reach current customers, as well as potential customers, faster and easier. Simply decide your platform of choice such as Facebook, Instagram, Pinterest, and say hello to the world!
Did you know that Domino’s Pizza now has an easy order social media campaign that allows you to Tweet your order? #WaytoGoDominoes is what I say!
Unfortunately, many small businesses are not making the profits they desire because they are not marketing themselves where their customers are – and in 2017, that means online!
Do not get left behind in the race believing that you can skyrocket your business without online tools.
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2. Be Willing to Give Before You Receive
Everyone wants something for free, right?
Jimmy John’s is famous for delivering (freaky fast) free samples to local businesses in the neighborhood. I must say that I have probably tried every sandwich that they have and I am now a loyal customer.
I was also a manager for Mrs. Field’s Cookies for over 10 years and I sampled around the clock. Not just to mall walkers – but to nearby retail stores, including my competition. Because of this, my sales skyrocketed and I was able to build a stronger customer base.
The point is this, every business owner within a 5-mile radius of your shop should know about your top selling item – even if they’ve never tried it!
3. Get Involved in Your Community – Not Just as a Participant – as the Organizer!
Sure, it’s easy to jump on the bandwagon and be a sponsor in a fundraiser, but why not be the Head Honcho?
Find a cause or a community effort that you are passionate about and begin your event planning.
You get to have your shop in the spotlight and you can also weed out the competition by deciding what other businesses you want to showcase. For example, businesses that have exemplified great customer service, in your opinion.
You want to make sure that you keep the main cause in the forefront of everyone’s mind and this is your opportunity to show the community how committed you are to their needs and wants.
4. Quality! Quality! Quality!
This one may seem obvious but you’d be surprised by the number of shops that sacrifice quality for a quick sale. Every employee should be aware of the importance of quality in the front of the shop and throughout the process of bringing raw ingredients in to formation of the final product.
Be sure to read and RESPOND to complaints in a timely manner.
Cake Mate says “Love is like cake. It needs to be baked fresh every day.” Take that and run with it!
5. Take Advantage of Holidays
Everyone knows that holidays are big money-makers for your business. Who doesn’t love a Valentine’s cake with beautiful pink bouquets? Take it to the next level at your shop and promote those lesser known holidays.
For instance, March 2nd is Dr. Seuss’ Birthday. Almost every elementary school will be celebrating this day so why not join in?!
Try printing coupons to take to the schools offering your version of “The Cat in the Hat” cupcakes. Better yet, offer a healthy alternative such as your twist on miniature carrot cake or apple walnut cereal bars.
It’s always a good idea to get involved with your local schools.
Also, did you know that August 1st is Girlfriends Day? What better opportunity to market to your target audience than with a special promotion honoring her tried and true friendships?
I’m sure that you can come up with something for Bunsen Burner Day on March 31st or I Love Lucy Day on October 15th. Why not show your creative side as you think of ways to celebrate Howl at the Moon Day and Night…Day on October 26th?
The marketing possibilities are endless!